![]() Of course, there’ll always be exceptions to the rule because most voices are freelance so fees differ from individual to individual.īut one of the interesting thing about these different genres is that they’re all costed COMPLETELY differently.Īudiobooks are the marmite of the voice industry. Plus I’ll give you a link to an online resource that will help you calculate costs wherever you are in the world. I’m going to explain how costing works in the four key areas areas that keep many voices busy day-to-day: And no one seemed to be giving any hard information and definitely no real costs. People were talking about BSFs, usage, rates, per finished hour, price per word, buyouts, in perpetuity, picks ups… some of this made sense to me but much of it was baffling. It seemed pretty straightforward so when I became a full-time voiceover, I wasn’t prepared at all for how difficult costing even quite a simple project was going to be. It was fixed by the BBC and Equity and the only times it changed significantly was when we booked celebrity voices or if the promotion itself was being broadcast somewhere out of the ordinary – like in the cinema. When I was a Creative Head at the BBC, I knew exactly how much a voiceover cost – or at least I knew how much a standard voice cost for most of the promotions we made. Because today I’m going to discuss the dark art of voiceover fees. I’m frequently asked this question – in fact, it’s often one of the first things I’m asked when I mention what I do for a living.Īnd if you’ve ever wanted to book a professional voice for a project and thought “I haven’t got the faintest idea how much a voice artist even costs? £50? £500? £5000? I just don’t know where to start” – then you’re in luck. ![]() How much does a professional voiceover artist cost?
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